One of Icelands biggest media interviewed Frosti Jónsson, one of the main organizers of Bears on Ice, when the 2017 event was about to start. They talked about the origins of the bear scene, how inclusive it is compared to other gay scenes and the Icelandic Bears on Ice event that has been running since 2005.
Check it out the video on mbl.is: Bangsarnir sameinaðir á Íslandi